Stickiness: grabbing and holding attention
must createa way for people to want to know more
using social networking systems such as facebook
- used facebook to connect to others around the world
Emotionally stimualting pictures for example the twin towers
time money and enjoyment
lemonade stand example
Lead with what is important
- relatable
- facts
- leading with a question, causing the audience to be more open minded
- be orignal and use humor
Coca Cola
- happiness machine- flowers or pizza with coke, associating coke with good things, leading people to come back
Visualize your message
85-90% of what we see is what we remember
baby face- warm and honest
masculine- more dominant
twitter
- the use of hash tags, and retweeting
refusion, replacement, juxtaposition
replacement is the most common and affective
make a connection
sensory images to grab attention
sight, sound, and smell
examples the cancer braclets - yellow, and pink for breast cancer
music- beat or hook
creating a baseline with social network
facebook, google, twitter
knowing who is following you and targeting that crowd
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