Take action..
Alexis's lemonade stand- helping to raise money for childhood cancer. made over $2,000. over all goal was 1 million. when she got to 7,000 volvo donated the rest. Used twitter, and manipulated the time frame for beter and long ads. Less is more, the youtube.. 5k run taped.. found out the time that people stopped watching, shortened video to that time
A call to action
how, and what will get people to help
must be highly focused.
must be diverse
what to ask for
right type of question- degree of separation, and emotional intensity
- social separation has alot to do with this( brad pit vs. a family member or friend)
- Ask for time- as for time to help the cause, and not the money. People are more interested when asking for time.
- differentiate between first and second asks- take small steps towards the future
Make it easy
- must fix the smaller things to get to the bigger and better things.
- must make goals easy to get involved
make it fun
- takes away from the seriousness of the topic
- fun to play games, and get lemonade... seeing past the actually goal?
Tailor
- they have an adavantage over others, will help them to be motivated to help the cause.
Be open
-others can add too, take from, and alter the cause
- Everyone.com fun cost free ways to contribute to charity
work sheet
1. Set up a program with a local company were they would match every result, and donate a product of theirs'. For example, for every basketball game played, facebook status set, or lemonade bought, target would donate a set of sheets.
2. Make it a contest between classes, or groups.
3.
4.Create a survey, and take polls for ideas that people would like to take part in.
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